2021 - Present
In-house UX/UI Designer, Design Engineer & Front-end Developer
Figma, GitHub, HTML, CSS, PHP, JavaScript
JUST Intelligence is JUST Capital’s first commercial product. An interactive platform built to help companies benchmark their performance on stakeholder-driven priorities and simulate strategic changes. Designed to make complex datasets accessible and actionable, the platform enables users to view real-time rankings, analyze gaps, and model hypothetical outcomes using actual data. It represents a critical step in transforming JUST’s research into a scalable, productized experience.
Approach
JUST Intelligence is an interactive platform that helps companies understand their performance on key stakeholder issues. My role centered on transforming the tool’s experience from a static information hub into a dynamic, user-responsive product. Grounded in real feedback from potential clients and aligned with internal strategic goals.
The design process was deeply collaborative and iterative. I partnered with researchers, engineers, and revenue leads to define the core user experience, build alignment across teams, and ensure technical feasibility at every step.
Key activities included:
User validation through prototype testing: Led moderated sessions with volunteered companies and early users to surface behavioral insights and uncover friction points in data interpretation and navigation.
Systems-oriented design: Developed modular components and scalable interaction patterns to support expanding content and functionality.
Prototyping across fidelity levels: Used Figma for high-fidelity user flows and built HTML prototypes to test edge cases and responsive behaviors in-browser.
Technical collaboration: Worked closely with developers to translate design intent into production-ready front-end code (HTML, CSS, JavaScript, PHP), optimizing for performance and maintainability within a WordPress environment.
Cross-functional coordination: Acted as a bridge between design, engineering, and business stakeholders, aligning product vision with measurable user and client needs.
Objective
Empowering organizations to make data-driven decisions through engaging, UCD was the key objective of JUST Intelligence. Collaborating closely with cross-functional teams, I helped create a seamless experience that enables users to explore, compare, and interpret complex raw data with confidence.
By integrating modular design components and building interactive prototypes in both Figma and HTML, I ensured clarity and accessibility throughout the platform. This project highlights my ability to translate multifaceted datasets into intuitive tools that drive sustainable business outcomes.
The JUST Intelligence tool combines several essential features that allow users to utilize JUST Capital's data effectively. With a focus on intuitive design and seamless functionality, these tools provide a cohesive user experience:
Company Performance
Performance Explorer
Performance Highlights
Performance Tracker
Your Peers
Peer Comparison
Leading Practices
Analysis
Scenario
Rankings
Company Performance
Performance Explorer
The Performance Explorer offers a suite of features to deepen stakeholder engagement. It delivers rich data visualizations and year-over-year (YOY) insights that help users track performance trends, identify areas for improvement, and highlight key focus points. Additionally, the tool provides detailed data points with clear descriptions, methodology updates, and benchmarking information, leveraging JUST Capital’s comprehensive dataset to deliver meaningful and actionable insights.
Data Visualization for Quick Overview
The interface initiates with essential company information paired with sophisticated, interactive data visualizations, including treemaps and line graphs. These elements are purposefully crafted to deliver an immediate, high-level understanding of data distribution and significance. This design anticipates the exploratory behavior of expert users, enabling them to quickly grasp overarching trends before progressing to more detailed analysis.
Data Visualization for Quick Overview
The page begins with foundational company information alongside interactive data visualizations, such as treemaps and line graphs, that provide users with a clear, immediate overview of data distribution. This design supports users who prefer to engage with the data exploratively before diving into detailed insights.
Data Visualization & Transforming Information
Complex datasets can overwhelm users, making it difficult to extract meaningful insights and drive action. To address this, I designed a data visualization system focused on clarity, usability, and accessibility, enabling users to quickly identify critical trends and prioritize decision-making.
Key design solutions include:
• A card-based layout that organizes essential information-such as data definitions, current values, and methodology updates - to improve comprehension
• Structuring data into industry-specific and overall columns to facilitate easy comparison and context
• Implementing a ranking system with a weighted color scale that highlights the most significant and relevant data points at a glance
• Linking data points to Leading Practices, Related content articles, empowering users with direct access to actionable recommendations that enhance engagement and impact
Performance highlights
This page offers a straightforward and visually intuitive design, allowing users to quickly grasp key performance metrics through color-coded comparisons of top and bottom data points. Each highlighted metric is presented as a CTA, giving users easy access to leading practices related to those data points. Additionally, the page features. It allows leadership recognition, showcasing key achievements and rankings.
Best & Lowest Performance
The metrics are color-coded in green and red to highlight the best and lowest values easily. Each card displays the metric's name, rank, the number of companies tied, and the total number of companies, for both overall and industry data. The design incorporates a simple CTA interaction, allowing users to access leading practice information related to each metric.
JUST Jobs Performance Tracker
The Scorecard serves a unique purpose and targets a different audience compared to the other tools featured on this page. It provides an in-depth analysis at the datapoint level, utilizing specific methods for benchmarking, datapoint values, and scoring metrics. Furthermore, the Scorecard offers a peer comparison feature, enabling users to evaluate their values and scores against those of their peers.
Topic Card
The Topic Card highlights top-performing companies and industry leaders, providing a high-level overview of scores across all topics. Designed for quick insights, it allows users to grasp key performance metrics at a glance before diving into more detailed information.
Datapoints & Score metrics
Each datapoint is evaluated using distinct scoring metrics and definitions, with a maximum score of 4. To enhance clarity and usability, we implemented a color-coded system that visually differentiates score levels at a glance. Users can seamlessly toggle between “My Company,” “Industry,” and “All Companies” views, enabling intuitive comparisons and deeper insights into performance benchmarks.
Peer Comparison for Scorecard
Users can customize their peer comparison by selecting up to three peers directly within the Scorecard page. This feature enables a more tailored benchmarking experience, allowing users to compare scores and performance metrics against their chosen peers for deeper insights.
Compare Against Your Peers
Peer Comparison
This tool was developed through multiple design iterations to effectively manage and present a large volume of data. It enables users to compare their data points and rankings against those of their selected peers. The user interface is simplified and intuitive, allowing for easy navigation. By focusing on usability, the tool ensures users can quickly access and interpret key metrics, providing a smooth and efficient comparison experience that supports informed decision-making.
Tooltips
Given the tool’s vast amount of over 100 raw data points each year, tooltips were implemented to optimize space while providing detailed descriptions of each data point. This ensures users can access essential information without cluttering the interface, enhancing usability and helping users quickly understand key metrics as they navigate the tool.
Data Hierarchy
The Comparison Rankings feature delves into five levels: stakeholder, issue, metrics, data points, and raw data points. These levels are visually distinguished by distinct colors, allowing users to easily differentiate each category without the need for verbal explanations, streamlining the user experience and enhancing clarity.
Leading Practice
This tool highlights all leading practices for each datapoint, sourced directly from the Performance Explorer. Users can explore showcase company examples, methodology changes, disclosure practices, and industry-leading standards. It also provides insights into their position within the industry and overall distribution for a comprehensive benchmarking experience. To ensure consistency while handling repeated content with varying data, the design was structured as a flexible card template. This allows data teams to seamlessly update information while maintaining the visual integrity and usability of the page.
Disclosure Guidance Experience
Designed an experience that empowers users to explore leading disclosure practices identified by JUST Capital’s research experts. Provided intuitive access to source documentation, allowing users to understand disclosure context and apply JUST Capital’s recommendations across the organization’s full range of data points.
Analysis
Scenario
The Analysis feature allows users to simulate changes in their data to hypothesize potential outcomes. By adjusting key metrics and raw data points, users can explore different scenarios and assess their impact on rankings and performance, supporting data-driven decision-making.
Create New Scenario
Users can modify values within the tool based on valid and adjustable data, allowing for scenario-based analysis. The page provides a clear view of overall and industry rankings across stakeholders, issues, and metrics, streamlining the comparison process and making it easier to assess performance at multiple levels.
View Scenario Result
The Results Page highlights only the stakeholders, issues, and metrics affected by ranking changes, providing a focused view rather than displaying the full dataset. Users can also see the specific value changes they made compared to the original data, ensuring transparency in how modifications impact overall and industry rankings.
Rankings
The Phase 2 peer comparison scorecard now offers unlimited peer options for comparison. To enhance the user experience, we've introduced tooltips that provide easy access to definitions for categories, topics, data points, and scoring logic, simplifying the analysis and interpretation of peer data.
2025
Jinju Park