Strategic alignment: Partnered with researchers, engineers, revenue/marketing, and executive stakeholders to define business objectives and translate them into actionable design goals.

Experience mapping: Led the creation of detailed user journeys and flows to identify critical pain points, prioritize opportunities, and guide the product roadmap.

Design leadership: Directed the design process from early concepts to high-fidelity prototypes in Figma, ensuring that complex data visualizations and interactions remained intuitive, accessible, and aligned with business outcomes.

Iterative collaboration: Facilitated design reviews and cross-functional feedback loops, incorporating insights from users and stakeholders to refine solutions quickly.

Design & dev bridge: Worked side-by-side with engineers during implementation-contributing front-end code in HTML, CSS, JavaScript, and PHP to validate design fidelity, address responsive layout challenges, and accelerate delivery.

Outcome: Delivered a scalable, user-centered platform that reduced rework, improved usability for complex data tasks, and supported faster decision-making for corporate users.